 Advertisers new to paid search frequently ask how much they should spend on Google Ads. Unfortunately, there isn't an easy answer because every business is unique and has different goals. However, that doesn’t mean we can’t tell you how much a “typical” business spends on paid search.
 With even a handful of eloquent, praising testimonials, your business will have a much better chance of capturing new customers – and building initial trust. Whether your a new business or an established brand with loyal customers, it shouldn’t be hard to collect the testimonials you need to accomplish this.
 Customers no longer look for information on just one channel or even one device. The factors that influence their purchasing decisions are more abundant than ever. Because of this, the customer journey to a conversion has become more complex and fragmented, and there isn’t a single formula for how to reach them. Therefore, you must market to them in meaningful places.
A great place to reach customers in a professional context is LinkedIn. More than 645 million people worldwide gather on that professional social network to stay connected and informed, advance their careers, and work smarter. These are the decision-makers, influencers, and leaders who have 2x the buying power of the average web audience.  Google offers many different types of ads for advertisers to connect with consumers, and one of the most effective ad units is Call Ads.
Call Ads only appear within iPhone & Android search result pages, and they have one main purpose: to get people to call your business. Call Ads appear in search results just like any standard search ad, but unlike Google’s default text ads that contain large amounts of text for your headline and description, Call Ads contain a large click based phone number for mobile searchers to click and instantly call the advertiser’s business.  If your organization has a website, Google Analytics is a must-have analytics tool you should leverage. Here’s a sampling of the benefits the tool offers:
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