When most people think about nonprofits, they likely think of a group making a difference in their community. Maybe they think of a large organization such as Make-A-Wish, or maybe they think about a local animal shelter.
Funnel Digital Marketing is proud to partner with nonprofits so they can better serve their missions through digital advertising, and a big thing we keep in mind with these partnerships is to keep costs as low as possible so dollars are maximized to drive performance.
With cost-effectiveness in mind, Funnel highly recommends nonprofits leverage Google’s grant program for Search Engine Marketing.
This post summarizes what this program provides and how Funnel can help launch and manage this initiative.