If your organization has a website, Google Analytics is a must-have analytics tool you should leverage. Here’s a sampling of the benefits the tool offers:
The traditional ways a small business could advertise used to be very straightforward but limited. For example, a business could generate awareness for a product or service by placing ads in the newspaper, running a television spot, displaying messages on billboards, sending mailers to households, and so on.
However, the marketing landscape has changed drastically due to the Internet. Small businesses can now drive cost-efficient performance through targeted search listings, social placements, and more.
To illustrate how the Internet can serve small businesses better than traditional channels, this post compares Paid Search listings (ads that appear above natural results on Google/Bing/Yahoo search result pages) to ads within a local newspaper and a local mailer.