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Every month, an estimated 2.27 billion users interact with videos on Facebook, and over 1.8 billion users watch videos on YouTube. According to a March 2017 Google study, 50% of these people can recall the contents of a Facebook or YouTube video better than if they had read the same material.
Given this massive reach and higher recall, video ads present an enormous opportunity for businesses to generate awareness and sales. Additionally, Facebook and YouTube offer robust audience targeting capabilities, so video ads can target the right people at the right time and minimize wasted ad spend. |
