 Google offers many different types of ads for advertisers to connect with consumers, and one of the most effective ad units is Call Ads.
Call Ads only appear within iPhone & Android search result pages, and they have one main purpose: to get people to call your business. Call Ads appear in search results just like any standard search ad, but unlike Google’s default text ads that contain large amounts of text for your headline and description, Call Ads contain a large click based phone number for mobile searchers to click and instantly call the advertiser’s business.  When most people think about nonprofits, they likely think of a group making a difference in their community. Maybe they think of a large organization such as Make-A-Wish, or maybe they think about a local animal shelter.
Funnel Digital Marketing is proud to partner with nonprofits so they can better serve their missions through digital advertising, and a big thing we keep in mind with these partnerships is to keep costs as low as possible so dollars are maximized to drive performance. With cost-effectiveness in mind, Funnel highly recommends nonprofits leverage Google’s grant program for Search Engine Marketing. This post summarizes what this program provides and how Funnel can help launch and manage this initiative.  According to a report released by SparkToro’s Rand Fishkin and Jumpshot, natural listings that appear within Google’s search result pages are becoming less effective at driving traffic. In the United States, organic’s click-thru-rate (# of clicks on the listing / # of times the listing was served) has decreased from 62.7% in 2016 to 60.4% in 2018 for desktop devices.
 When Microsoft’s CEO Steve Ballmer unveiled the Bing search engine at the All Things Digital conference in May 2009, Google was already the established king of search. Today, Bing continues to not be the most widely-used search engine, but it still offers some great marketing opportunities that can help organizations achieve their performance goals.
Here are four reasons why organizations should consider appearing in Bing’s search results with paid ads:  When a business considers the ways it can drive more performance, Search Marketing should be the opportunity it prioritizes first. That's because Search Marketing generates awareness with consumers who are actively expressing interest in a product or service. It also drives website traffic most likely to convert by being at the right place at the right time. For example, let's say that a pizzeria wants to increase its delivery sales. To accomplish this, it gains a strong presence on Google's "pizza delivery" search result pages. By appearing in front of hungry-for-pizza searchers, it can increase awareness with its target audience and generate more sales by fulfilling the desire that sparked the consumer's query. Search result pages have two parts that are served by different practices:
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