 Customers no longer look for information on just one channel or even one device. The factors that influence their purchasing decisions are more abundant than ever. Because of this, the customer journey to a conversion has become more complex and fragmented, and there isn’t a single formula for how to reach them. Therefore, you must market to them in meaningful places.
A great place to reach customers in a professional context is LinkedIn. More than 645 million people worldwide gather on that professional social network to stay connected and informed, advance their careers, and work smarter. These are the decision-makers, influencers, and leaders who have 2x the buying power of the average web audience.  The COVID-19 virus has disrupted life around the world and caused economic uncertainty. To help with today's environment, Facebook announced they're offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses. They'll begin taking applications in the coming weeks.
If you're interested, you can sign up to receive more information when it becomes available: https://www.facebook.com/business/boost/grants  It’s no secret that social media platforms are popular. According to the Pew Research Center, over 3 billion people use social media each month (42% of the total global population!), and all age demographics within America have a healthy presence on social networks.  The most popular networks used in America are Facebook (60.6%), Instagram (37.4%), and Snapchat (30.9%). According to the research firm Comscore, young people spend the most time on Facebook in comparison to other platforms.  Because many people spend a lot of time on social media platforms, it makes sense for businesses to “follow the eyeballs” and have a presence there to drive awareness and conversions. However, many businesses are not effective at connecting with consumers according to social analytics firms:
To avoid these issues from occurring with your business, it’s crucial to have a strong social media marketing plan. Fortunately, that can be accomplished by following six simple steps. |
