With even a handful of eloquent, praising testimonials, your business will have a much better chance of capturing new customers – and building initial trust. Whether your a new business or an established brand with loyal customers, it shouldn’t be hard to collect the testimonials you need to accomplish this.
When organizations start planning their digital marketing efforts, they often ask themselves a series of questions:
While asking and answering these “whats” are important, they are not the right ones an organization should initially ask. Instead, they should start with a defining question: “What do I want to accomplish?”
Answering this provides direction, motivation, and a clear way to measure and understand progress. Without a clearly defined objective, an organization may struggle to improve because it could lose focus, make bad decisions, and implement counterproductive actions.