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Want to increase awareness & conversions for your business? Of course you do! Funnel recently partnered with our local chamber of commerce to show how businesses can strategically generate awareness, conversions, and loyal customers. You can view the 35-minute presentation below and download a PDF of the deck here.  When organizations start planning their digital marketing efforts, they often ask themselves a series of questions:
While asking and answering these “whats” are important, they are not the right ones an organization should initially ask. Instead, they should start with a defining question: “What do I want to accomplish?” Answering this provides direction, motivation, and a clear way to measure and understand progress. Without a clearly defined objective, an organization may struggle to improve because it could lose focus, make bad decisions, and implement counterproductive actions. |
