Every month, an estimated 2.27 billion users interact with videos on Facebook, and over 1.8 billion users watch videos on YouTube. According to a March 2017 Google study, 50% of these people can recall the contents of a Facebook or YouTube video better than if they had read the same material.
Given this massive reach and higher recall, video ads present an enormous opportunity for businesses to generate awareness and sales. Additionally, Facebook and YouTube offer robust audience targeting capabilities, so video ads can target the right people at the right time and minimize wasted ad spend.
What Makes A Great Video
As easy as it may be to make a video on iOS and Andriod devices, producing a great video that successfully connects with the viewer remains challenging. Here are four best practices to connect your message with your audience:
Video Ad Opportunities On Facebook
Facebook’s ad units with the right video are a great way to capture the attention of your target audience. With people gazing five times longer at video content than static content on Facebook and Instagram, you can share the experience you offer, feature your product or service in action, and deliver your message with video.
Here are six video ad opportunities across Facebook’s properties:
Video Ad Opportunities On YouTube
Facebook is not the only platform that serves video ads. YouTube has multiple ad opportunities, and it claims its ad units have the highest viewability on the web (95% versus a 66% industry average).
Here are three advertising opportunities for videos on YouTube:
By the end of 2021, video is forecasted to make-up 82% of all Internet traffic. Businesses will need to “follow the eyeballs” to engage with consumers accordingly. These ad units are great opportunities to accomplish this. Additionally, since these ad units can target users based on factors like past online behaviors, demographic information, location, and more, this can be done in a way that will generate strong returns on investment.
For more information and to find out how you can get video ad units created and online, reach out to us today!