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Every month, an estimated 2.27 billion users interact with videos on Facebook, and over 1.8 billion users watch videos on YouTube. According to a March 2017 Google study, 50% of these people can recall the contents of a Facebook or YouTube video better than if they had read the same material.
Given this massive reach and higher recall, video ads present an enormous opportunity for businesses to generate awareness and sales. Additionally, Facebook and YouTube offer robust audience targeting capabilities, so video ads can target the right people at the right time and minimize wasted ad spend.  When most people think about nonprofits, they likely think of a group making a difference in their community. Maybe they think of a large organization such as Make-A-Wish, or maybe they think about a local animal shelter.
Funnel Digital Marketing is proud to partner with nonprofits so they can better serve their missions through digital advertising, and a big thing we keep in mind with these partnerships is to keep costs as low as possible so dollars are maximized to drive performance. With cost-effectiveness in mind, Funnel highly recommends nonprofits leverage Google’s grant program for Search Engine Marketing. This post summarizes what this program provides and how Funnel can help launch and manage this initiative.  According to a report released by SparkToro’s Rand Fishkin and Jumpshot, natural listings that appear within Google’s search result pages are becoming less effective at driving traffic. In the United States, organic’s click-thru-rate (# of clicks on the listing / # of times the listing was served) has decreased from 62.7% in 2016 to 60.4% in 2018 for desktop devices.
 When Microsoft’s CEO Steve Ballmer unveiled the Bing search engine at the All Things Digital conference in May 2009, Google was already the established king of search. Today, Bing continues to not be the most widely-used search engine, but it still offers some great marketing opportunities that can help organizations achieve their performance goals.
Here are four reasons why organizations should consider appearing in Bing’s search results with paid ads:  When organizations start planning their digital marketing efforts, they often ask themselves a series of questions:
While asking and answering these “whats” are important, they are not the right ones an organization should initially ask. Instead, they should start with a defining question: “What do I want to accomplish?” Answering this provides direction, motivation, and a clear way to measure and understand progress. Without a clearly defined objective, an organization may struggle to improve because it could lose focus, make bad decisions, and implement counterproductive actions. |
