 If your organization has a website, Google Analytics is a must-have analytics tool you should leverage. Here’s a sampling of the benefits the tool offers:
 The COVID-19 virus has disrupted life around the world and caused economic uncertainty. To help with today's environment, Facebook announced they're offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses. They'll begin taking applications in the coming weeks.
If you're interested, you can sign up to receive more information when it becomes available: https://www.facebook.com/business/boost/grants Every month, an estimated 2.27 billion users interact with videos on Facebook, and over 1.8 billion users watch videos on YouTube. According to a March 2017 Google study, 50% of these people can recall the contents of a Facebook or YouTube video better than if they had read the same material.
Given this massive reach and higher recall, video ads present an enormous opportunity for businesses to generate awareness and sales. Additionally, Facebook and YouTube offer robust audience targeting capabilities, so video ads can target the right people at the right time and minimize wasted ad spend.  When most people think about nonprofits, they likely think of a group making a difference in their community. Maybe they think of a large organization such as Make-A-Wish, or maybe they think about a local animal shelter.
Funnel Digital Marketing is proud to partner with nonprofits so they can better serve their missions through digital advertising, and a big thing we keep in mind with these partnerships is to keep costs as low as possible so dollars are maximized to drive performance. With cost-effectiveness in mind, Funnel highly recommends nonprofits leverage Google’s grant program for Search Engine Marketing. This post summarizes what this program provides and how Funnel can help launch and manage this initiative.  According to a report released by SparkToro’s Rand Fishkin and Jumpshot, natural listings that appear within Google’s search result pages are becoming less effective at driving traffic. In the United States, organic’s click-thru-rate (# of clicks on the listing / # of times the listing was served) has decreased from 62.7% in 2016 to 60.4% in 2018 for desktop devices.
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