Google offers many different types of ads for advertisers to connect with consumers, and one of the most effective ad units is Call Ads.
Call Ads only appear within iPhone & Android search result pages, and they have one main purpose: to get people to call your business.
Call Ads appear in search results just like any standard search ad, but unlike Google’s default text ads that contain large amounts of text for your headline and description, Call Ads contain a large click based phone number for mobile searchers to click and instantly call the advertiser’s business.
Why You Should Use Call Ads
While the telephone is often viewed as an ordinary way to connect with prospective or existing customers, it is far from ordinary. Phone calls often turn into better quality leads and bigger account/purchase sizes. Some studies also suggest they drive conversions 10x the rate of digital-based leads.
Phone calls achieve these results because they create stronger relationships, foster clear communication, and allow you and your customers to save time by getting the information both you and your customers need.
Phone calls also add a personal touch to your marketing or customer service efforts. Second only to face-to-face communication, telephone conversations allow you to connect directly with your customers as people. This makes every conversation more personal and making your customers feel more valued.
Utilizing Call Ads will allow you to capitalize on the strengths of a phone call by targeting your business to consumers at the moment it matters most - when they’re already looking for you. By adhering your advertising to immediate needs, your ads are more likely to lead to conversions, and being able to respond in real time ensures you capture potential customers’ interest at its highest peak.
Want to learn more about Call Ads?
Contact Funnel Digital Marketing today to discuss how this ad unit can drive more leads and sales for your business.