Senoia Bicycle is a full-service bicycle repair and retail shop located in historic downtown Senoia. The shop caters to many different cyclist groups -- high-level road, cross-country mountain, kids, and fitness. To generate store awareness and drive sales, Funnel Digital Marketing implemented a marketing strategy that hyper-targeted cycling enthusiasts. As a result, website traffic from new customers increased over 40%, and phone inquiries to the store increased 28%. We also learned through testing that the most-engaged website visitors are more than 70 miles away from the shop, and that insight is being used to fuel sales from previously untapped areas. As the program has matured, Funnel Digital Marketing has improved Senoia Bicycle’s cost-per-engagement by more than 50% by automatically optimizing ad placements and reducing exposure outside of the target audience.
Sweet Tea Yoga opened in early 2018 and sought to acquire new members in the south Atlanta area. In order to accomplish this, Funnel Digital Marketing implemented a robust marketing campaign to reach online users who were actively seeking information related to yoga. Once Funnel's campaign went live, Sweet Tea Yoga immediately experienced a +30% increase in visitors engaging with its online class schedule and an increase in client registration. These new sign-ups and extra site engagements were more cost-efficient than the price of a traditional mailer that reaches an untargeted audience, and overall marketing and advertising costs were reduced by one-fifth.
Atlanta Audubon Society is a nonprofit organization with the mission of building places where birds and people thrive. They accomplish this through conservation, education, and advocacy. When Google announced in late 2017 it was revising its grant program that gives free text ads to qualifying nonprofits, Atlanta Audubon was at risk of losing its account because its performance did not meet the revised criteria. Funnel Digital Marketing did a complete overhaul of Atlanta Audubon's AdWords account to ensure best practices were being followed and to fully comply with Google's new requirements. Additionally, Atlanta Audubon's search visitors driven from Google's text ad program increased +1500% in one week in comparison to the account's previous two months.
