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Messaging Will Grow in Importance For Businesses

Facebook has offered its users the option to message businesses for some time, and Google has offered limited capabilities since July 2017. However, Google is making a bigger effort to encourage its searchers to engage businesses through messaging.

Here is a screenshot from a mobile device with a significantly larger messaging button:

For comparison, here is a screenshot with the regular button layout:

If and when Google makes the new messaging button permanent, businesses will need to figure out ways to respond to these messages in a timely manner because the searcher/consumer is going to expect a timely response that answer there questions or serves their other needs. This will add to a business's already heavy workload. It will also require mastery of Google My Business since that will be the hub for message delivery.

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