Google: Paid Search Provides a $2 Return On Ad Spend
According to 2017's Google Economic Impact Report, businesses make an average of $2 in revenue for every $1 they spend on Paid Search ads.
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How Businesses Can Use Search Marketing To Grow Performance
When a business considers the ways it can drive more performance, Search Marketing should be the opportunity it prioritizes first...
Four Reasons To Consider Bing For Paid Search
When Microsoft’s CEO Steve Ballmer unveiled the Bing search engine at the All Things Digital conference in May 2009
Natural Listings Are Getting Less Effective At Driving Traffic
According to a report released by SparkToro’s Rand Fishkin and Jumpshot, natural listings that appear within Google’s search result pages
How Nonprofits Can Leverage Google’s Free Ad Grant Program To Increase Performance
When most people think about nonprofits, they likely think of a group making a difference in their community.
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